The psychology behind irrational decisions - Sara Garofalo
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TEDEd Animation
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Often people make decisions that are not “rational” from a purely economical point of view — meaning that they don’t necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous experience and intuition rather than analysis.
Can you think about a situation in which your daily choices are affected by one of the heuristics discussed here?
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Meet The Creators
- Educator Sara Garofalo
- Script Editor Alex Gendler
- Director Hector Herrera
- Producer Pazit Cahlon
- Sound Designer Adam Harendorf
- Narrator Pen-Pen Chen
