What makes things cool?
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A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
Exposure leads to familiarity and familiarity leads to subconscious preference. What test did researchers perform to prove this?
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- Video created by The Atlantic
- Lesson Plan created by Alexandra Panzer
