The counterintuitive way to be more persuasive - Niro Sivanathan
174,478 Views
369 Questions Answered
TED Talk
Let’s Begin…
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.
What is the difference between diagnostic information and nondiagnostic information?
Sign in to answer questionAbout TED Talk Lessons
TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. Do you have an idea for a lesson? Create it now using any video from YouTube »
Meet The Creators
- Speaker Niro Sivanathan
