The counterintuitive way to be more persuasive - Niro Sivanathan
174,467 Views
369 Questions Answered
TED Talk
Let’s Begin…
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.
What is the dilution effect?
Sign in to answer questionAbout TED Talk Lessons
TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. Do you have an idea for a lesson? Create it now using any video from YouTube »
Meet The Creators
- Speaker Niro Sivanathan
