On spaghetti sauce - Malcolm Gladwell
385,724 Views
6,048 Questions Answered
TED Talk
Let’s Begin…
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
As Moskowitz mulled over his Diet Pepsi trials, he realized he had been asking the wrong question. What was wrong about the question, and why was Moskowitz’s realization so revolutionary?
Sign in to answer questionAbout TED Talk Lessons
TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. Do you have an idea for a lesson? Create it now using any video from YouTube »
Meet The Creators
- Speaker Malcolm Gladwell
